Perth set for ‘unprecedented’ boom in hotel rooms as sector transforms in a big way

“The implications of the hotel innovation revolution will be profound.”

“It enables cities and regions to attract more flights, events and businesses, encouraging states and areas to approve large-scale infrastructure projects such as airports, convention centers, cruise terminals and attractions.”

By 2025, another 200 new or upgraded hotels would be launched across the country.

The Australian hotel design was transforming. The average, boring lobby was now designed as a lively, common &  living &  space, according to the report. The feeling was warm and inviting instead of the traditional business room.

The report noted that the Alex Hotel in Perth had taken the lead in offering a hotel as a home &  concept.

Alan Ford, general manager of Alex Hotel, said that Australia had been a bit slow to pick up the worldwide trend of boutique hotels by offering an experience instead of a room to make cookies.

His hotel was unique in both design and the experience offered.

“What we want to hang our hat on is a little different,” Ford said.

The Alex Hotel in Perth focuses on creating a home from home and relationships with guests.
The Alex Hotel in Perth focuses on creating a home from home and relationships with guests.Photo: The Alex Hotel

“We regard our guests as friends, not as business transactions.”

Mr. Ford said the Perth market was increasingly a challenge for accommodation providers.

“There is a general increase in demand, but a huge increase in supply,” he said.

“Everyone feels a bit worried about the coming years.”

He believed in the long term that the market would work, but agencies had to attract more visitors to the city.

The first Tribe hotel in Australia was built in West Perth. This was also an example of a large chain that offered something else. It considers itself as &  an innovative alternative to the modern traveler & Some of the hotels currently under construction in Perth include DoubleTree by Hilton in Northbridge, which will offer its signature hot chocolate cookie upon check-in, and another DoubleTree to open on Riverside Drive. The construction list included the Park Regis in Subiaco, Ritz-Carlton in Elizabeth Quay, Iconic Scarborough, Ibis Style Hotel in East Perth, Quest in Perth and Joondalup and Capital Square (the former Emu Brewery site) on Mounts Bay Road, also all under construction.

Bradley Woods, Chief Executive Officer of Australian Hotels (WA), said that travelers are increasingly making a distinctive choice and looking for a wide variety of accommodation choices to meet their needs.

This was good for WA’s hotel industry, given the number of new properties that had opened its doors in recent years.

“We have seen the completion of a number of major new hotel developments and renovations, with a wide range of new and innovative accommodations, particularly in the CBD and the Perth metro area,” Mr Woods said.

“Perth now has a large number of new generation hotels, such as the newly opened QT, Westin Perth and the Alex Hotel, while other properties have undergone extensive expansions and makeovers such as the historic Melbourne hotel and the luxurious Como Treasury Hotel.

“Hotels like the QT deliver an innovative and edgy interior, new experiences such as their roof bar on the 18th floor and food and drinks of very high quality at reasonable prices.”

One of the latest trends in design was the integration of co-working spaces for both work and play.

Business travelers were not alone in their rooms, designers created attractive spaces where they could enjoy a good coffee or local craft beer at a meeting.

A new golf boutique hotel takes over the established locations.
A new golf boutique hotel takes over the established locations.Photo: Phil Carrick

The next big thing would be co-living accommodation brands are for a growing number of professionals who require hotels with a house style & living facilities that allowed them a balance between independent living and well-kept hospitality.

Design innovations include planning spaces to maximize the sense of spaciousness, major upgrades of beds, lighting and atmosphere, selection of local art and injecting the personality of the location in the rooms, upgrading of minibars and the use of natural materials.

Mr. Woods said AHA and the government and tourist bodies worked on the innovative tourism marketing such as the “East Coast” campaign and trying to secure more international and domestic flights.

Daile Cross has been at WAtoday since the beginning. She writes news facts and deals with the educational round.

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